Price war on Dhaka - Kuala Lumpur air route leaves United Airways and Regent in trouble

Industry experts have expressed concern over the price war going on centering  Dhaka - Kuala Lumpur route among different airlines. All the airlines operating this route are slashing their price by a very significant margin. Experts acknowledge the fact that this step is great for the passengers but it is having a very bad impact on small time local players like Regent and United Airways. Or maybe it is the big players’ game to hurt these local players.

With seven hundred thousand expatriates working in Malaysia, Dhaka-KL has always been one of the most demanding air routes in this country. Regent Airways has declared to operate on this route and offered a promotional price of 27,500 taka United Airways replied by cutting their air fare on this route by 3,860 taka and brought it down to 26,750.

Biman Bangladesh has offered two tickets for the price of one as an Eid-ul-Fitr offer. So basically each ticket in Biman will cost just 16,000 taka. Malaysia Airlines offer great service in this route for the fare of 33,000. From August 28, Malaysia based Malindo Air is offering a round trip with just 21,000 taka. This has brought a war between these airlines. 

As a result United Airways is losing a lot of passengers. Regent is also struggling to make its mark as people are considering more reputed airlines as the fare is almost the same.